Is Diabetes A Chronic Metabolic Disorder - 1161 Words

Diabetes, a chronic metabolic disorder, affects 9.3% of the U.S population. The prevalence is much higher in the population of age 65 or older, reaching 25.9%. It was the seventh leading cause of death in the U.S in 2010, evidenced by a total of 234,051 certificates including both underlying causes and contributing causes. Multiple factors contribute to the development of diabetes, although the exact pathogenesis is still undetermined. Patients with diabetes usually require a lifestyle change, diet modification, medication management, or even surgery to control symptoms or disease progression. Currently, diabetes mellitus (DM) is classified into four types: type I, type II, gestational diabetes and other types. Of all DM, 9 out†¦show more content†¦The patients usually present with significant weight loss as well as classical symptoms, including polyuria, polydipsia, and polyphagia. The causes of type I DM are uncertain, although emerging evidence demonstrates that genetic susceptibility, virus, environment, as well as chemical materials contribute to the development. The interplay of these various factors ends in destroying the pancreatic cell, resulting in lifelong insulin requirement to keep patient survival. Gestational diabetes, affecting approximately 3-10% of pregnancies, is diagnosed by hyperglycemia during pregnancy in women without a history of diabetes. The underlying cause of gestational diabetes remains unknown, although the interference of pregnancy hormones, such as human placental lactogen, with susceptible insulin receptors, has been considered. The patients usually have few symptoms, and they are often diagnosed by screening during routine pregnancy check-up. For the mother, glucose intolerance typically disappears after the baby is born. However, gestational diabetes often places the body at risk. Babies born to mothers with poor hyperglycemia control are often at increased risk of series problems including macrosomia, which associates with a high chance of C-section, shoulder dystocia, hypoglycemia after birth, polycythemia as well as multiple chemical disorders. Other forms of diabetes include congenital diabetes, infection related

Women During World War II - 1731 Words

The beginning of World War II saw Australians see war on their shores for the first time, as well as having to travelling overseas to fight another war. It required young men to leave their country to fight, this affected the women who were left behind. World War II started in 1939 and ended in 1945. World War II was a large world conflict. During this world conflict Australia was under the threat of attack for the first time. When the war started there was a lack of man power on the home front which led to women having to step up and join the workforce. Women had many roles to be played in this epidemic, both on the home front and overseas. They were expected to undertake roles that they had never been encouraged to undertake before. During this time women had to make many sacrifices. The war changed women’s lives in the long term in a large way. Australian women played a large role in Australia’s war effort, both overseas and on the home front. Overseas women mainly a cted as nurses but they were also allowed to fight for the first time. In World War I, women were considered too fragile to fight so they were not allowed to serve in the armed forces but when World War II started women were allowed to serve in the armed forces. Women were not permitted to hold combat positions, they were allowed to hold service rank in the army, air force and navy. Their tasks usually involved clerical duties, but many servicewomen performed traditionally male tasks such as signalling,Show MoreRelatedWomen During World War II1534 Words   |  7 PagesDuring World War I, women stayed at home, aided the Red Cross, and volunteered with churches and civic groups to collect donations. Women s roles in World War II challenged the traditional roles of homemaker and caregiver. Women took on a more active role in the military and held positions alongside men. They were trusted with more responsibilities and offered more freedom than they had during the First World War. Wom en held more traditional roles in comparison to World War II when women took onRead MoreWomen During World War II1059 Words   |  5 Pages Women during World War II In the past, WWII and WWI, women were very dominant; they had to take care of their children, do all the chores and also had to cook the food. During WWII, women had to take place for the men (First world war.com). The war changed the life for all Canadian women. When men went to fight, women were called upon to fill their jobs, and this included many jobs that were previously thought of unsuitable for women. Women were called up for war work fromRead MoreWomen During World War II Essay1356 Words   |  6 Pages1941 was the day when America declared war, but it was also the years following that women had the chance to show their patriotism in a way they never had before; working outside of their homes. World War II was a chance to contribute to what was needed most, the war efforts. In a dire situation that is War, women moved from their homes help the America for the better of society and their husbands off at war. Before the War Prior to World War II women were seen as house wives, taking careRead MoreWomen During World War II1674 Words   |  7 PagesIn World War II, women contributed in many ways by entering the battle. Some of the jobs the women held were Army nurses, Red Cross members, factory work, etc. The United States were one of the few countries that put their women to work and was ridiculed for it. In 1948, President Truman signed the Women s Armed Services Integration Act which authorized regular and reserve status for women in the Army, Navy, Air Force, and Marine Corps. These women showed true leadership by becoming leaders in battleRead MoreWomen During World War II1793 Words   |  8 Pages2060 Marilyn Miller Women in World War II Introduction Before World War II, women were the ones customarily responsible for taking care of their houses and children. Typically, they were not allowed to pursue their dreams of having a career in the field of their choosing. It wasn’t until the start of World War II that women were allowed to venture outside of their homes and housekeeping tasks to explore a whole new world of opportunities created by wartime efforts. Women were needed to fill theRead MoreWomen During World War II1450 Words   |  6 PagesWomen and war have always been considered to have little in common. As the gentle sex, women are traditionally associated with the care and creation of life rather than with its destruction. However, over the past twenty years, women have increasingly served, and continue to serve, with valor and integrity in the Unites States Armed Forces (Kamarack, 2015). Although women have successfully proved themselves in the military, they should be restricted from entering into direct com bat because they areRead MoreWomen During World War II2218 Words   |  9 PagesWomen in America have faced gender suppression for centuries. From issues such as not being able to vote, to equal wage rights, feminists and suffragettes have fought for their place in society. During World War II, women began to shape the world around them by taking jobs in large numbers, as men had to leave their jobs to enlist. This was supported through one of America’s cultural icons, Rosie the Riveter, who represented a strong, working woman. However, once the men returned at war’s end, womenRead MoreWomen During World War II1825 Words   |  8 Pages During World War II, women in the United States were seeing societal transitions that created a pathway for equality between the sexes. Women during the Second World War were given considerable opportunities in the workforce and armed services and restrictions previously set on women were breaking at the seams. Before World War II, women were seen as only house wives and mothers to their partners child. These societal roles for women also oppressed them and only at this time could men be theRead MoreWomen During The World War II2031 Words   |  9 PagesWomen in Conflict World War II took 690,000,000 men from their homes and six years to complete. Over these six years, with thousands of men away serving in the armed forces, the women of Germany and England both experienced significant lifestyle changes. Wartime gender roles were largely shaped by the political leaders of each country during the war; German Adolf Hitler led his women down the conservative and traditionalist path while British Winston Churchill embraced female independence and genderRead MoreWomen During World War II2442 Words   |  10 PagesDuring World War II, the roles of women have forever been changed. Young men and women decided to marry just before their sweethearts went overseas to fight for their country. As the men fought abroad, we began to see women on the Home Front encouraged to be more independent and finding jobs of their own. These females in the United States stepped up to the plate and began working jobs that many men had before. Women stepped up and began working in factories, participating in organizations in regards

The 17th Amendment to the US Constitution

On March 4, 1789, the first group of United States senators reported for duty in the brand new U.S. Congress. For the next 124 years, while many new senators would come and go, not a single one of them would have been elected by the American people. From 1789 to 1913, when the Seventeenth Amendment to the U.S. Constitution was ratified, all U.S. senators were chosen by the state legislatures. Key Takeaways: The 17th Amendment The 17th Amendment to the United States Constitution provides for the election of senators by voters in the states they are to represent, rather than by the state legislatures and establishes the method for filling vacancies in the Senate.The 17th Amendment was proposed in 1912 and ratified on April 8, 1913. Senators were first elected by the people in Maryland in 1913, and nationwide in the general election of November 3,1914. The 17th Amendment provides that senators should be directly elected by voters in the states they are to represent, rather than by the state legislatures. It also provides a method for filling vacancies in the Senate. The amendment was proposed by the 62nd Congress in 1912 and adopted in 1913 after being ratified by the legislatures of three-fourths of the then 48 states. Senators were first elected by voters in special elections in Maryland in 1913 and Alabama in 1914, then nationwide in the general election of 1914. With the right of the people to choose some of the most powerful officials of the U.S. federal government seemingly such an integral part of American democracy, why did it take so for that right to be granted? Background The framers of the Constitution, convinced that senators should not be popularly elected, crafted Article I, section 3 of the Constitution to state, â€Å"The Senate of the United States shall be composed of two Senators from each state, chosen by the legislature thereof for six Years; and each Senator shall have one Vote.† The framers felt that allowing the state legislatures to choose senators would secure their loyalty to the federal government, thus increasing the Constitution’s chances of ratification. In addition, the framers felt that senators chosen by their state legislatures would be better able to concentrate on the legislative process without having to deal with public pressure. While the first measure to amend the Constitution to provide for the election of senators by popular vote was introduced in the House of Representatives in 1826, the idea failed to gain traction until the late 1850s when several state legislatures began to deadlock over the election of senators resulting in lengthy un-filled vacancies in the Senate. As Congress struggled to pass legislation dealing with momentous issues like slavery, states’ rights, and threats of state secession , the Senate vacancies became a critical issue. However, the outbreak of the Civil War in 1861, along with the long post-war period of reconstruction, would further delay action on the popular election of senators. During reconstruction, the difficulties of passing legislation needed to reunite the still-ideologically divided nation were further complicated by Senate vacancies. A law passed by Congress in 1866 regulating how and when senators were chosen in each state helped, but deadlocks and delays in several state legislatures continued. In one extreme example, Delaware failed to send a senator to Congress for four years from 1899 to 1903. Constitutional amendments to elect senators by popular vote were introduced in House of Representatives during every session from 1893 to 1902. The Senate, however, fearing the change would diminish its political influence, rejected them all. Widespread public support for change came in 1892 when the newly-formed Populist Party made the direct election of senators a key part of its platform. With that, some states took the matter into their own hands. In 1907, Oregon became the first state to select its senators by direct election. Nebraska soon followed suit, and by 1911, more than 25 states were selecting their senators through direct popular elections. The States Force Congress to Act When the Senate continued to resist the growing public demand for the direct election of senators, several states invoked a rarely-used constitutional strategy. Under Article V of the Constitution, Congress is required to call a constitutional convention for the purpose of amending the Constitution whenever two-thirds of the states demand it to do so. As the number of states applying to invoke Article V neared the two-thirds mark, Congress decided to act. Debate and Ratification In 1911, one of the senators who had been popularly elected, Senator Joseph Bristow from Kansas, offered a resolution proposing the 17th Amendment. Despite significant opposition, the Senate narrowly approved Senator Bristow’s resolution, largely on the votes of senators who recently had been popularly elected. After long, often heated debate, the House finally passed the amendment and sent it to the states for ratification in the spring of 1912. On May 22, 1912, Massachusetts became the first state to ratify the 17th Amendment. Connecticuts approval on April 8, 1913, gave the 17th Amendment the required three-fourths majority. With 36 of 48 states having ratified the 17th Amendment, it was certified by Secretary of State William Jennings Bryan on May 31, 1913, as part of the Constitution. In total, 41 states eventually ratified the 17th Amendment. The state of Utah rejected the amendment, while the states of Florida, Georgia, Kentucky, Mississippi, South Carolina, and Virginia took no action on it. Effect of the 17th Amendment: Section 1 Section 1 of the 17th Amendment restates and amends the first paragraph of Article I, section 3 of the Constitution to provide for the direct popular election of U.S. senators by replacing the phrase â€Å"chosen by the Legislature thereof† with â€Å"elected by the people thereof.† Effect of the 17th Amendment: Section 2 Section 2 altered the way in which vacant Senate seats are to be filled. Under Article I, section 3, the seats of senators who left office before the end of their terms were to be replaced by the state legislatures. The 17th Amendment gives the state legislatures the right to allow the state’s governor to appoint a temporary replacement to serve until a special public election can be held. In practice, when a Senate seat becomes vacant near the national general election, the governors typically choose not to call a special election. Effect of the 17th Amendment: Section 3 Section 3 of the 17th Amendment simply clarified that the amendment did not apply to Senators chosen before it became a valid part of the Constitution. Text of the 17th Amendment Section 1.The Senate of the United States shall be composed of two Senators from each State, elected by the people thereof, for six years; and each Senator shall have one vote. The electors in each State shall have the qualifications requisite for electors of the most numerous branch of the State legislatures. Section 2.When vacancies happen in the representation of any State in the Senate, the executive authority of each State shall issue writs of election to fill such vacancies: Provided That the legislature of any State may empower the executive thereof to make temporary appointments until the people fill the vacancies by election as the legislature may direct. Section 3.This amendment shall not be so construed as to affect the election or term of any Senator chosen before it becomes valid as part of the Constitution.

Essay - 641 Words

Maria F Ortiz May 01, 2016 Essay #3 – Everyday Use â€Å"The Character of Dee in Everyday Use† While reading the story Everyday Use by Alice Walker, I found that I had a surprising amount of anger towards the character named Dee, or as she prefers Wangero. The anger that was instilled in me was caused by numerous comments and actions that occurred throughout reading the short story. I feel she was selfish, uneducated and unappreciative of her past and that the way she carried herself was ridiculous. Right from the beginning of my readings you are introduced to a character named Dee, before you ever get the opportunity to warm up to her character, she shows a very selfish characteristic and that trait is repeatedly brought out in the†¦show more content†¦When her mother asks what she doesnt understand, Dee replied, your heritage, when the mother knows exactly where she came from and is still living that life, Dee feels she can tell her mother where she came from?. What crossed the line in my opinion of Dee was that she was completely unappreciative. I had gotten the f eeling that the mother in the story had worked long and hard raising her daughters, supplied food and clothes, and even got Dee into college somehow, and Dee returns with her college education and new personality trying to preach to her mother and sister about what they are doing wrong. Numerous times she spoke down, not only to the mother, but little sister also. Then Dee begins to take their personal property, property she didnt want earlier when she had been asked. The reason for my writing on this story and this topic is clear. While reading this piece, I had actually gotten emotionally worked up and angered by the actions of the character Dee. I call her Dee and not Wangero throughout my writings because I felt the change she made was for all the wrong reasons. You see this everyday, people claiming alliances or changing themselves into something that they are not and know nothing about. Dee came off as selfish, uneducated and unappreciative to say the least. In reality her sister and mother are aware of their heritage and knowShow MoreRelatedWhat Is an Essay?1440 Words   |  6 PagesBuscemi Essay #3 Rough Draft An essay is a creative written piece in which the author uses different styles such as diction, tone, pathos, ethos or logos to communicate a message to the reader using either a personal experience, filled with morals and parables, or a informative text filled with educational terms. Educational terms could mean the usage of complicated and elevated words or simply information you would get in schools. Some authors, such as Cynthia Ozick, claim that an essay has noRead Morenarrative essay1321 Words   |  6 PagesNarrative Essay A Brief Guide to Writing Narrative Essays Narrative writing tells a story. In essays the narrative writing could also be considered reflection or an exploration of the author s values told as a story. The author may remember his or her past, or a memorable person or event from that past, or even observe the present. When you re writing a narrative essay, loosen up. After all, you re basically just telling a story to someone, something you probably do every day in casual conversationRead MoreApplication Essay : A Process Essay770 Words   |  4 Pagesassign an essay. The entire class lets out a groan that could be heard from miles away, however this doesn’t phase your professor. The essay is assigned: a process essay. Now what? What is a process essay? How do you go about writing one? How do you get the A you so desperately need? This paper will discuss everything one needs to know in order to write the perfect process essay such as the definition of a process essay, how to construct it, and how to use proper transitions to make the essay flow. Read MoreEssay763 Words   |  4 PagesCan’t be Built on Soccer Fever† and â€Å"Na Na Na Na, Hey Hey, Goodbye† In Jonathan Zimmerman’s essay â€Å"African National Identities Can’t Be Built on Soccer Fever† he describes how soccer brings the people of Africa together. He talks about the unity of Africans and how much soccer is a part of their lives. He also describes the underlying reason of why soccer is so heavily pushed. The perspective in the essay â€Å"Na Na Na Na, Hey Hey, Goodbye† Tim Bowling discusses his passion for hockey and his hate forRead MoreThe Colonel Essay1320 Words   |  6 PagesIn the essay, The Colonel, Michael Hogan illustrates the importance of the influential sport of tennis. Hogan writes about how tennis changed his life from an early age. When he was younger he saw tennis as a rich mans sport in which he had no interest. One of his much-respected neighbors, the colonel, approached Hogan’s father with the idea that his son might like to learn how to play tennis. After pondering the thought with his father, Hogan decided to take t he offer. The Colonel became his mentorRead MorePersuasive Essays : Persuasive Essay897 Words   |  4 Pagesbegan this class, I loved to write persuasive essays. I loved to write about my own opinions and I was quite good at convincing people to agree with my stand points. To convince others to agree on my point of view was an extraordinary feeling. I am very good at getting my point across and giving my reasons on why I feel the way I do about a certain situation. I loved writing persuasive essays because I love to read them as well. I love how persuasive essays have a call-to-action; giving the readers aRead MoreEnglish Composition One: To Be an Essay or Not to Be an Essay That Is the Question910 Words   |  4 Pages In the past, the mention to have to write a paper for an assignment caused me to break out in a sweat or my mouth instantly dries, well it does not have that kind of effect on me anymore. The key to successfully completing the essay on time is getting to researc h the topic at hand as soon as possible or before the process of writing begins. The next step for me would be to find the argument and take a side. Moreover, picking a thesis statement through brainstorming the information I gathered forRead More Flight Essay834 Words   |  4 Pages Essay on quot;Flightquot; amp;#9;It is always hard to get separated from someone you love and with whom you have shared every moment of his life until he decides to walk on a different path than yours. You dont know how to react and confusion dominates your mind. Should you be angry at him for leaving you, or should you support and respect his decision ? In her essay quot;Flight,quot; Doris Lessing illustrates the story of an old man who is learning to let go his granddaughter as she growsRead MoreEssay and Academic Life1117 Words   |  5 Pageslanguage learner? Discuss two or three problems with specific examples and details. Ex. 9 Analyzing students’ essays. Use the assignment and the Student Essays to answer the following questions. Assignment: Computers have become an important part of educational process. Write convincing illustration to this statement. Use specific and convincing examples and details. Student Essay 1 Computer as a multipurpose universal instrument of education. In our days computers have become an importantRead More Community Essay843 Words   |  4 Pagesan important effect on the shaping of a person’s character is key in both Pythia Peay’s essay, â€Å"Soul Searching† and Winona LaDuke’s interview transcribed in essay form entitled, â€Å"Reclaiming Culture and the Land: Motherhood and the Politics of Sustaining Community†. The two authors present ideas, similar and different, of what it means to live in and be a part of community. Through examining these two essays, summarizing and synthesizing, we can gain a better understanding of what community is and

Robert M Lafollette Free Essays

Vocation: Politician- was youngest member of United States House of Representatives at age 29 in 1884, Senator of Wisconsin, Progressive party representative candidate (1912), one-time presidential candidate (1924). Lawyer- district attorney in Wisconsin; ran a successful legal firm in Wisconsin. Background: †¢Family: Born into a poor but respectable family in Dane County, Wisconsin. We will write a custom essay sample on Robert M Lafollette or any similar topic only for you Order Now Father died eight months after Robert’s birth. Mother worked extremely hard to support her four children. Married Belle Case LaFollette and had 4 children including Robert M. LaFollette Jr. , and Philip Fox La Follette, both of whom followed Robert Sr. into politics. A gifted speaker, he considered pursuing a career in acting, but was instead driven to law by need to support family. †¢Education: Attended University of Wisconsin-Madison and University of Wisconsin Law School. He supported himself by teaching school and editing the school periodical at university. †¢Legal Life: Admitted as an attorney into the Wisconsin bar in 1880. Within a year he had been elected district attorney of Dane County, Wisconsin. Was in United States House of Representatives for three terms, from 1884-1890. After tenure there, he returned to work at his prosperous legal firm. Become governor of Wisconsin in 1900. Moved from governor to United States Senate in 1906, where he served as an active member of the progressive division of the Republican Party until death in 1925. Disliked by many members of the Senate due to his non-conforming ways and fiercely honest manner. Defining Moment: A few months after his failure to earn re-election into Congress, LaFollette was approached by another state Republican leader who offered him a bribe to fix a court case against several former state officials (LaFollette did not accept). Contributions: As governor, he created corporate tax and implemented â€Å"The Wisconsin Idea†, a plan to use government as an agent of social and political reform. LaFollette worked on reforming taxes, railroads, banking, conservation, insurance, public service, and industrial problems. When Woodrow Wilson won the election in 1912, he adopted many of LaFollette’s political ideas. They worked together to create the Department of Labor and the Federal Trade Commission. LaFollette fought for higher work wages and better working conditions. He also advocated women’s suffrage and civil rights for ethnic minorities. His ideas impacted entire 20th century. They led to laws benefiting the working class and even larger changes during presidential tenures of Franklin Roosevelt, Harry Truman, and Lyndon B. Johnson. How to cite Robert M Lafollette, Essay examples

Advertising and Promotion Integrated Marketing

Question: Discuss about the Advertising and Promotion for Integrated Marketing. Answer: Introduction: The National Sports Campus between the areas of Abbotstown and Blanchardstown formally came into existence on the 1st of January 2007. It was an initiative taken by The National Sports Campus Development Authority that is responsible for the development of sports infrastructure in the country. So far the company has been able to promote and encourage the usage of the campus and have also come up with significant expansion plans that led to the development of the National Indoor Arena which consists of three different facilities like the national indoor training center, national indoor athletics training center, national gymnastics training center. Since this section of the National Sports Campus has opened recently it is extremely important to have an excellent marketing plan for which it is important to understand the situation of the organisation and hence present section will take into account a situational analysis of the organisation (Strauss, 2016). PESTEL Analysis of the e-business environment Political: In the recent past the UK government has become very particular about the development of the e-business in the country which is definitely going to help the sport industry as more and more people are likely to get information about sports and training which is definitely going to boost the awareness of the organisation. The Governmental policies about E-Commerce business have been very positive as well as the government has taken initiative to develop the security of online transaction which also lays significant platform for the NIA to explore the online market. Economic: The e-commerce industry supported by the government as it slowly and steadily growing in strength. The total revenue from non financial e-commerce business went up to 403.8 billion in 2010 that is a steep rise by 24.9% as compared to 2008. In the recent past the e-commerce market of UK has seen rise in the B2C market which is an extremely important aspect for the development of this sector. UK as a country has been able to recuperate from the aftereffects of recession which has helped the consumers to spend their money in shopping which is a positive sign for the growth of this sector in the country as well as it could be said that there is an increasing trend of people getting interested in online stuffs which will help to create awareness for the launch of NIA (Kian Chong et al., 2010). Social: The emergence of internet has made life easier for the consumers and this is the biggest reason for the growth and development of the E-commerce business. The awareness of e-commerce is also an important aspect. The usage of applications has increased rapidly in the last couple of years improving the sales of the different e-commerce businesses. Seeing this rapid growth NIA should be happy as it is easier for the consumers to get in touch with the company through launch of the sports application. The changing social trends mainly show that consumers are largely inclined towards doing everything online and hence this gives significant advantage to the organisation. Technological: the improvement is technology is another key aspect of the growth of e-business companies may rejoice seeing the rapid technological influence on the business. Development of new smart devices and launching of applications is definitely going to improve the awareness of NIA. The NIA will be largely facilitated with the improvement in technological environment (West et al., 2015). Environmental: E-marketing is preferred nowadays as it is highly eco-friendly. This hardly creates any kind of pollution which is conducive for its use in the market. Hence the organisation wouldnt have to be worried about environmental issues. Legal: The EC Directive Regulations 2002 implement the law which all the companies doing e-commerce business will have to follow. By conforming to this law the organisation will be able to handle its electronic operations effectively (Dann Dann, 2011). Competitor analysis of NSC National Sports Campus in Ireland is one of the newest sports campuses in the country. Especially in Ireland the organisation enjoys monopoly. It could be said that there are hardly any competitors around in the country but all over UK there are number of Universities that provide sports education. But this campus is kind of a training ground for the athletes from different fields. The main difference between NSC and the other universities is that it has a strong infrastructure as well as it has all the possible facilities for athletics training. Out of these universities like Edinburgh, Leeds and Birmingham University have better online presence but they do not emphasise on being very active online. This is where the NIA could have significant advantage while promoting the launch of this section (Chaffey et al., 2009). SWOT Analysis of NSC Strengths The website of NSC is informative. Strong organisational philosophy hence better support for consumers. Easy clutter free website compatible to all devices providing ease of access. Key focuses on different athletics and sign ups are easy. Weaknesses The appearance of the fonts tends to be late showing technical weakness. Lack of visionary thinking in the website. Framework of the sight is not that attractive hence the consumers might lose interest (Barker et al., 2012). Opportunities Emerging online market Euro zone expansion Popularity of mobile applications. Threats Emerging sports market. Gradual development of new sports training centers. Pricing system of the organisation (Fill et al., 2012). Porters five forces Threat of new entry: Theres a moderate possibility of new entry. Market is basically in monopoly. Huge capital investment can hinder the plans of new entry. Supplier power: Supplier power is huge as the sports equipment and sports gear companies and hence supplier power is huge. Buyer power: Buyer power is low as the concept of NIA is new to the area and hence it could be said that the company might capitalise on the market. Competitive rivalry: It is moderate as NSC is nationally accredited and hence it competes with some of the other sports training setup in UK. Threats of substitution: Threat of substitution is low in this case as it provides huge facility regarding training and development of athletes (Belch Belchm 2012). Objectives of NSC To create awareness of the National Indoor Arena To provide excellent services to the consumers. To generate revenue for the growth and development of the organisation. To promote National Indoor Arena for the help of emerging athletes. E-Strategy The electronic strategy of the company mainly involves creation of awareness for the promotion of NIA through rigorous electronic marketing which will involve optimisation of the website through organic search engine optimisation, effective inbound marketing, development of marketing videos and social media awareness campaigns (Barker et al., 2012). Tactics The company will utilise a significant tactics to implement the strategy which is application development. This will be an application which would give all the possible information available on the NIA as well as NSC and will direct the viewer to the concerned place to watch some of the achievements of the organisation. This will be targeted to all the aspiring young athletes who will be enthusiastic about opening of the Training center (Dann Dann, 2011). Actions The company will implement all kinds of online strategies for instance mass mailing concept and newsletter messages. It will tie up with the national sports authority website and its social media sites to communicate with people online. It will also create videos for Facebook, Twitter, Instagram, Snapchat, and in Youtube to engage people (Chaffey et al., 2009). Control Controls of the e-marketing plan will be analysed through key performance indicators. For instance the increase in enrollment of the athletes in the first six months should be 500 including all the fields. If the company is able to achieve this then it is growing. The website will be continuously improved and with the help of online analytical tools like Google Analytics the traffic of the website would be measured which will clearly show the performance of the company. Online user surveys will also be implemented especially to those who enroll with the organisation as well as to those who show interest on the application as well as the website which will help to understand what needs to changed and what not (Strauss, 2016). References Barker, M., Barker, D.I., Bormann, N.F. and Neher, K.E., 2012.Social media marketing: A strategic approach. Nelson Education. Belch, G.E. Belch, M.A. 2012 Advertising and Promotion, an Integrated Marketing Communications Perspective. 9th Ed. McGraw-Hill Higher Education. Chaffey, D., Ellis-Chadwick, F., Mayer, R. and Johnston, K., 2009.Internet marketing: strategy, implementation and practice. Pearson Education. Dann, S. and Dann, S., 2011.E-marketing: theory and application. Palgrave macmillan. Fill, C., Hughes, G. De Francesco, S. 2012 Advertising; Strategy, Creativity and Media. Pearson Higher Education. Kian Chong, W., Shafaghi, M., Woollaston, C. and Lui, V., 2010. B2B e-marketplace: an e-marketing framework for B2B commerce.Marketing Intelligence Planning,28(3), pp.310-329. Strauss, J., 2016.E-marketing. Routledge. West, D., Ford, J. and Ibrahim, E., 2015.Strategic marketing: creating competitive advantage. Oxford University Press.

Consumer Behaviour for Great Eastern Singapore Run- myassignmenthelp

Question: Discuss about theConsumer Behaviour for Great Eastern Singapore Women Run. Answer: Consumer communities arise through market socialization that allows people to meet and discuss issues that revolve around them or affect the society that they live in. These communities create a consumer cultural landscape that allows people to share and shape their lives within the domains that are defined by the community (Giesler Pohlmann 2003, p. 97). Such domains may include, diet, exercise and other activities that the individual lives with to meet the demands of the community. The Great Eastern Womens Run Singapore is one of these communities that brings together different people for a charitable course. This essay analyses this consumer community to understand sociological patterns that revolve around the group. Muniz O'Guinn (2001, 421) suggests that developments witnessed in the society have pushed people to not only look at neighborhoods for association but rather to communality of consumption behavior. Most of These communities are created through advertisements that lure people to join and become part of them. The Great Eastern Womens Run Singapore has different activities that allow people to come together and connect. Once people have come together they get to know each other get social on media platforms where they discuss issues that are beyond the consumption that brought them together. Stokburger?Sauer Wiertz (2015, p. 240) suggest that these communities develop through a feeling wellbeing, common interests or common concerns that come from the common consumer product that they share. Coming together for the run and participating in different activities plays a social function to participants through creating a commercial identity that people wish to associate (Giesler Pohlmann 2003, p. 91). The communities defy the basis of features like geographical or social demographic boundaries that bring together but use an activity or event to define their identities. Like the Great Eastern Womens Run Singapore social media groups on Twitter and Facebook contain people who participated in such activities or are interested in future participation. Consumer identity develops through a pattern that consumers use to describe themselves. People no longer consume things in the society for functional satisfaction but use them as symbolic resources for construction and maintenance of identity (Zaglia 2013, p. 219). Therefore, brands and products are used to express their identities through use and identification with certain products in the society. When people use of certain products like the Great Run consumers derive social exchanges to form networks that satisfy their needs. Participants identify themselves based on categories that exist in the product then set social norms that define their group. Through these norms, a consumer identity is formed that shapes the way members engage and participate within the domain of the group. Such groups start with identity based on a common product like the charity run and extend the activities within the group beyond the identity that initially defined the group. The social relations that define the group shape the interpersonal behavior of members. As the group grows, the number such networks keeps expanding while the amount of time that people spent increases too. The western world is currently defined through these social networks that are continuously shaping the identities that people have. Symbolic consumption exists on the notion that products carry functional meanings that make them to be utilized as symbols. This implies that consumers only take products that hold particular meanings to them (Arnould Thompson 2008, p. 380). The Great Eastern Womens Run Singapore is run for 2017 was run for two charitable courses of the Breast Cancer Foundation and the Womens Health Research and Education Fund which raised S$57,000 (The Great Eastern Women Run Singapore, 2017). The theme color of the run is always red where participants. In Singapore red is a symbolic color that represents courage and strength. The color is said to stimulate energy and shows the zeal for the course that the event seeks to achieve(Prime, 2018). This color symbolically appears in the national flag and in the countries passport to show the history of the country. Further, the run is designed and promoted to champion issues affecting women. Since women are vulnerable in the society and require support. The run is a symbolic activity that seeks to promote the rights of women. On the other, since participants prepare in groups for the event, it is used as a socialization and networking activity that brings people together thus playing symbolic role that the event seeks to achieve. The Great Eastern Women Run Singapore consumer community can be defined as a symbolic community that seeks to achieve a common course of bringing together women for a small charitable activity to address issues that affect them. The fact that it contains entirely women, then it carries the symbolic meaning of addressing women related issues. The community is defined by consumers who come together to accomplish the mission of addressing issues that affect other women. This forms a brand community defined by passion that the group seeks to achieve (Woolf, et al. 2013, p. 99). The women connect on other platforms like Facebook based on the identities that they have formed to share broader issues that affect them. From the case of The Great Eastern Women Run Singapore, consumer communities develop based on functional functions that they seek to achieve in a brand or product. Brands and products are used as common symbols that bring people together but in real sense, consumers come together and develop their own consumer identities that define the social function that the group lives to accomplish. Through the charity run, Easter Singapore women have created a consumer identity that they explore beyond the charity event to other platforms like Facebook and twiter to address issues that affect women and the girl child. Therefore, the community plays a larger consumer role in the society that is beyond the product that connects them together. Consumption exists in such communities based on the symbolic meanings that people attach to such products, the identity that they form with and how they satisfy their socio-psychological needs based on the product. References Arnould, E. J. Thompson, C. J., 2008. Consumer Culture Theory (CCT): Twenty Years of Research. Journal of Consumer Research, 35(2). Giesler, M. Pohlmann, M., 2003. The social form of napster: cultivating the paradox of consumer emancipation. Advances in Consumer Research, Volume 30, pp. 84-100. Muniz, A. J. O'Guinn, T., 2001. Brand community Research. Journal of Consumer, 27(4), pp. 412-32. Prime, 2018. Colors and What they Mean. [Online] Available at: https://www.prime.sg/2016/08/17/colors-and-what-they-mean/ [Accessed 18 March 2018]. Stokburger?Sauer, N. E. Wiertz, C., 2015. Online Consumption Communities: An Introduction. Journal of Psychology and Marketing, 32(3), pp. 235-239. The Great Eastern Womens Run Singapore 2017. Thank You For Making #GEWR2017 A Great Success!. [Online] Available at: https://www.greateasternlife.com/greateasternwomensrun/index.html [Accessed 18 March 2018]. Woolf, J., Heere, B. Walker, M., 2013. Do Charity Sport Events Function as Brandfests in the Development of Brand Community?. Journal of Sport Management,, Volume 27, pp. 95-107. Zaglia, M., 2013. Brand communities embedded in social networks. Journal of Business Research, 66(2), pp. 216-223.